FFFUT

Mobile app for soccer lovers. Designed for iOS and Android, FFFUT was designed for soccer aficionados to follow their favourite teams and their championship campaigns. Key features of FFFUT include the ability to revisit the most captivating moments of a game, receive timely notifications regarding ongoing and upcoming matches, as well as access comprehensive statistics for tournaments.

As UX and product design lead in this project, I played a pivotal role in the product design and process. My responsibilities included conducting user research to establish design principles, analyzing previous designs to identify patterns, and envisioning potential user scenarios. Furthermore, I meticulously defined the information architecture through detailed wireframes and prototypes, crafted pixel-perfect visual interfaces, and conducted and evaluated user tests to ensure the design met the initial requirements and identify opportunities for design enhancement.

EARLY SKETCHES

PARTIAL WIREFRAMES FOR ANDROID

UI DESIGN FOR IOS

This project received support from the Brazilian Agency for Innovation and Studies (FINEP), and the Ministry of Science, Technology and Innovation (MCTI).

Key activities and responsibilities:

/ Product design
/ User experience design
/ Information architecture
/ Visual interface

at Partec [TangerinaLab], 2011